I'm Domitille! I help service based businesses DIY their Pinterest marketing so they can create a sustainable visibility strategy for their business.
If you’re wondering how you can grow your business online in 2021, my answer is Pinterest! Pinterest increased its popularity in the last few years. Don’t worry, there’s still time to take advantage of this awesome platform as a central part of your marketing strategy! If you’re wondering how other businesses use Pinterest in 2021, stay a while! In this blog, we’re covering three ways Pinterest can help you grow your small business online! It allows you to be more visible, driving more traffic to your website, and converting people to your email list! Ready?
To grow your business online, you need people to be able to find your business. They need to be “aware” of your existence if you want them to work with you or buy from you. That’s exactly what Pinterest can help you achieve because of the way the platform works.
First, Pinterest has over 450 million monthly active users. That means that by marketing your business there, you are putting your business in front of millions of potential customers. The best part though is that these customers are pretty much ready to convert. So by using Pinterest you not only increase your visibility but you also have more chances to convert the users to buy/go to your website/opt-in to your email list. All of that providing that you are using Pinterest correctly of course.
We just established the size of the audience you can tap into when using Pinterest to grow your business online but how does it actually help you be more visible? Well, Pinterest is a search engine (and not social media), which means it increases visibility for your business by allowing people to find you when they type a keyword in the search bar. In fact, Pinterest provides a platform for people to find you much like google. The difference with Google, though, is that Pinterest can help even small businesses with no high-ranking website to be found. It is much easier to rank your pins in the first results of Pinterest than to rank your links in the first results of Google.
Compared to other marketing platforms, the visibility of your content is not (entirely) based on the popularity of your account but on strategic foundation and keywords. Optimizing your account is the strategic foundation you need. This is the first step you would take to be successful at Pinterest marketing. If you want to learn more about optimizing your profile, check out this Pinterest roadmap! This is a step-by-step Pinterest guide you need to build a strong foundation on Pinterest. That’s why even beginner business owners can find great success on Pinterest. The number of followers doesn’t matter as much when it comes to the distribution of your content. It is ultimately the keywords you choose that will ensure your content can be found on Pinterest.
By being present on Pinterest, you also build your brand awareness! The more people see your pins in the feed, the more likely they are to engage with your content! Plus, studies showed that people finding your content on Pinterest tend to see you as a reliable source of information compared to other platforms and are more likely to trust you. Once users interact with one of your pins, Pinterest will show more of your content and they’ll recognize your brand faster.
Bonus for your online visibility: Since Pinterest itself is ranking on Google when you optimize your content for Pinterest, you’re also optimizing your content for Google. Basically, you’re helping your website rank higher on Google results when using Pinterest.
If you’re still wondering if Pinterest is good for small businesses, that’s not all Pinterest can do to help you grow your business!
Most of us, online business owners, have a website and we want to drive traffic to our website because traffic normally equals more potential customers, right? What if I told you Pinterest is an awesome website traffic driver?! Yes, you heard me right, Pinterest was built with the intention for people to click on a link, outside of the platform, most likely your website!
Increasing your website traffic is huge to grow your business online but it can seem daunting when the platforms don’t make it easy for people to click on a link! To be fair, Instagram and Facebook weren’t built with the intention of driving users outside of the platform. That’s why Pinterest is so powerful when it comes to website traffic. See, on Instagram, for example, first, you need to convince people to follow you. Then, you need to convince them to go to your bio (or for the lucky ones to swipe up). It doesn’t seem a lot like that but in the buyer journey it’s actually a barrier and it makes the conversion that much harder.
On Pinterest, there’s no such thing as having to go back to the profile. As a matter of fact, it is rare that people end up on your Pinterest profile. They’ll more likely engage with your pins. Therefore, when they find a pin on the search results that matches what they want, they’ll just need to click on that pin and they’ll be directly sent to the landing page. The landing page can be anything: your service page, your online course sales page, your freebie opt-in, your blog, etc…
Plus, you need to realize that users’ behavior on Pinterest is very much different than on a social media platform. People are not coming to Pinterest to be entertained. They’re usually using Pinterest to learn something, find a solution to a problem or plan an event. The conversion (going to your website) is much easier than on any other platform because that’s what users want to do. That means your opportunity to drive traffic to your website is endless!
Not sure where to get started with Pinterest? I got you! Download the free Pinterest roadmap to ditch the overwhelm and the guesswork and optimize your Pinterest account! Follow the 5 easy steps in this roadmap and start marketing your business on Pinterest the right way today!
I kept the best part for the end! Pinterest can help you grow your email list! I mean, it’s a natural outcome of your website traffic but it’s even easier with Pinterest!
Since you’re publishing your content on Pinterest, people have an easy way to get to your website. And, of course, you optimized your website for people to opt-in on your email list, right?! Now that you’re increasing your website traffic, you should also be increasing your sign-up rate! Sounds pretty awesome to me!
Wait, there’s more! Pinterest is a top-of-funnel strategy, meaning you can use Pinterest to drive people straight to your opt-in landing page! Basically, you can create a pin that promotes your freebie and link that pin to your sign-up page, and tadam you’re driving people right to your email list!
Because people on Pinterest are actively looking for a solution to a problem, they know what they want. They’re more likely to opt-in faster than on any other platform IF you give them what they want, of course! That’s why, if you’re ready to grow your business with Pinterest, you should go brainstorm an awesome freebie that your ideal clients can’t live without, like now!
You do need to keep in mind that because it is a top-of-funnel strategy, you are more likely dealing with people that don’t know anything about you! They’ll need some time to warm up to you! There’s good news though! It’s much faster to get them to warm up to you than on any other platform. It means you do need to have a strategy in place so you can make the most out of your Pinterest traffic! Pinterest will send you traffic but if you don’t know what you want people to do once they’re on your website, you won’t convert them. If you don’t have an email sequence ready to nurture them, you’ll lose the benefits of the traffic!
There you have it! 3 ways Pinterest will help you grow your business online in 2021! Pinterest will help you increase your visibility online. In return, it will drive traffic to your website and help you increase your email sign-up rate! That’s a killer marketing strategy wrapped in one marketing platform to ensure the growth of your business!
Other Pinterest topics you’ll find helpful: