Guest Blog By Venese, Your Entrepreneur Resources
Pinterest is an underrated marketing platform, yet an extremely powerful one that can continuously drive traffic to your business. Pinterest might not be the first platform that pops into your head when you think about what social media platform to go with, but it is, in fact, one of the most powerful platforms to help grow your organic reach quickly.
Unlike Facebook, Instagram, or Twitter, Pinterest is a search engine. A lot of users go there to look for inspiration through search. Users on Pinterest tend to scroll through rows and rows of content, sharing and pinning new ideas. Your content can be exposed to a new audience quickly through Pinterest.
This all sounds great, but how exactly are you going to implement all the Pinterest strategies from scratch? If you are considering using Pinterest for your marketing strategy, then you might want to consider hiring a Pinterest strategist.
One of the reasons you might want to hire a Pinterest strategist is because you’re using Pinterest but aren’t seeing results. Or it’s simply a platform that you are not familiar with.
While Pinterest might be easy to master, it can take time and work for Pinterest to work for your business. You need a strategy and you need to be consistent.
Creating quality content takes time! Consistently creating pins, optimizing them, and publishing them on Pinterest also needs a decent amount of work and thoughts.
You might be thinking, well, I can just take a course, practice, and learn how to master the Pinterest algorithm. But the truth is, Pinterest keeps changing. New features, updated algorithms, and renewed strategies keep popping up.
Maybe you’re thinking, what if I waste my money hiring someone to manage my Pinterest strategy?
Consider this, before you hire a Pinterest strategist, or anyone for that matter, you’re already wasting time. It would cost you less to hire a strategist and find out first-hand and NOW how unbelievably useful a strategist can be.
You are the entrepreneur, the business owner that is masterminding the entire operations and you might not want to spend hours and days, even weeks mastering Pinterest.
Instead of spending more time learning, mastering, and creating content for yet another platform, consider handing off the work to someone that already has the knowledge, the strategies, and the skills to help you in focusing on growing your business and serving you customers and clients.
A good Pinterest Strategist will be able to help you clarify your vision for your business. They will help you see how this fits with your goals. They should help you take your Pinterest strategy and even your business from where it is, to where you want it to be.
Your Pinterest manager can help you by researching the topics your ideal clients are searching for, optimising your account, setting up your pinning schedule, and creating a strategy for that schedule so you get the most out of every pin.
A Pinterest manager saves you lots of time by planning, scheduling, and curating content for your Pinterest profile. On top of all of this, a Pinterest strategy can help to make sure your Pinterest pins are showing up in front of the right audience. It can take hours to set up a few weeks worth of content. Your Pinterest manager will take all of this off your plate.
Scheduling pins can take a long time and with a Pinterest strategist, you don’t have to sit on Pinterest all day pinning all the things. Consistency is extremely important on Pinterest and with a Pinterest strategist, you won’t have to worry about having to pin on your feed every minute of every day.
Creating Pinterest pins is another task that can take a long time. In fact, Pinterest prefers fresh content over old content and that means you need to keep creating, creating and creating. Your Pinterest manager can handle all of this for you.
You might not be an analytic person, but you need to be to succeed on Pinterest. That’s where you can leave everything to your Pinterest strategist. They will look at your stats to see which posts are doing well and which ones might need updates. They’ll also help with creating new pins for brand new content.
Your Pinterest manager will help analyze and monitor the results of your pins and posts. They’ll be able to tell you which pins are doing well, which ones aren’t and may need an update. Because without monitoring how things are going, you’ll have no way of knowing what’s working and what’s not.
When it comes to having a Pinterest strategist, what is the process for finding a Pinterest strategist online?
Well, exactly the same way you found the right house, the right car, and even the right spouse! You went looking! Nobody knocked on your door with the perfect car, house or wife/husband, did they? Nobody is going to come knocking with the perfect Pinterest strategist either.
You’ll know the right Pinterest strategist by how you feel about them after you’ve had some interaction with them, not before.
Here are some tips to find the right Pinterest strategist for you.
Before you even get started with finding a Pinterest strategist online, you need to first figure out exactly what your needs are.
What kind of Pinterest strategist are you looking for? Do you need help with your Pinterest strategy as a whole, or are you looking for help in specific areas?
What is your budget? When it comes to talking about money, it can be scary. But it’s important to know roughly how much you’re able to invest to get the results you’re looking for.
One of the best ways to find a Pinterest strategist online is through reaching out to other entrepreneurs in your network and asking them for recommendations.
While other entrepreneurs might have different budgets and criteria, you’ll probably get some good referrals and a good idea of what to expect.
You can ask within Facebook groups and Linkedin groups. If you’re looking for a Pinterest strategy that is in your local area, you can join local meetups for entrepreneurs.
You can check out the entrepreneurs inside our Facebook group to see if there are any entrepreneurs or even Pinterest strategists that can help you.
If you are looking for a Pinterest strategist to help you with your Pinterest efforts, you might be interested in checking out our platform, Your Entrepreneur Resources Connect.
We have a number of Pinterest strategists that we feature inside Connect. They are Pinterest strategists that we have worked with, collaborated with, or have online courses that we have taken. They are experts that have mastered their skills and Pinterest strategists that we would recommend.
Many pinterest strategists offer free discovery calls, where you can openly talk about your problems, concerns, goals and what you’re hoping to achieve.
You should avoid working with any Pinterest strategist that is not able to get your personal attention, or at the bare minimum, offer you a consultation call.
A good Pinterest strategist will also be honest with you. They will let you know whether or not you’re a good fit for you to work together.
Notice how you feel when you’re talking to the Pinterest strategist. Do you “click”? Do you feel comfortable? What’s their style and their teaching style? This is very important since you will be working closely together.
Don’t be afraid to ask about the Pinterest strategist’s experiences and credentials. If they have a Facebook group or a LinkedIn page, check out what they have worked on and how they have helped other clients in the past.
In case you haven’t noticed already, the blog post you’re reading right now is run by Domitille, an incredible Pinterest strategist. Domitille offers a range of Pinterest strategy services that can fit your different needs.
Mademoiselle Social’s mission is to help coaches and creative businesses create a sustainable marketing strategy so they can sit back, enjoy life, and appreciate the journey they’re on. She can help you develop and implement a killer strategy so you can take that day off you deserve.
Schedule a discovery call with her to find out more about the different services she provides, so you can focus on growing your business and stop running on the content hamster wheel.
Pinterest is an incredible social media platform and hiring a Pinterest strategist is an investment in the long run. Having a solid Pinterest strategy can maximise your reach, engagement and conversions. Consider the tips that I have shared when thinking about hiring a Pinterest strategist for your business.
Oh and you will likely not see any results overnight. Heck, I can guarantee that you won’t be able to meet your goals overnight, just because you have invested in a Pinterest strategist.
Have the right and realistic expectations and plan a long-term relationship with your Pinterest strategist. Be patient. Know that your Pinterest strategist is helping you take small but steady steps towards your goals.
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